Funding Tier:
We are looking for a total grant of $8,800.
Tranch 1: Our request is $4000 upfront.
Tranch 2: Rest $4800 after one tutorial, one review & 3 short videos published on respective platforms.
The track of all the content will be updated regularly for the team in the content calendar (excel sheet), that we will be sharing before starting the campaign.
Project Overview:
-
Project Title & Description
Educational Video series for Conflux Network in the Indian Market in collaboration with Finstreet: India’s First Crypto Education Platform. -
How will this project be integrated into Conflux?
We will create an educational video series educating people about Conflux Network. This video series will educate the Indian Community in a more detailed way about the next-generation Blockchain including Accessible Tooling, Leverage scalability, the integration of Decentralized Protocols and everything happening here, and how Conflux is solving the problems at a large scale. The campaign will present how Conflux Network has brought up the highlights of Blockchain Technology into the crypto ecosystem. We will showcase the tutorials on how to use the platform & complete detailed information about building decentralized applications, built-in staking, and every use cases. This campaign will also engage the new coming developers from the top engineering colleges/universities as well as from the corporate groups in India which will also create a big buzz around the Indian Community as well as all Hindi-speaking nations. -
Why is your team interested in creating this project?
Finstreet is India’s First Crypto Education Institute. This platform acts as an easily accessible medium for people to learn about the importance of cryptocurrencies and the different asset classes associated with them.
Our website: https://finstreet.in/
We are definitely looking to create a long-term asset for Conflux Network through our campaigns.
-The content created can be used as helping videos to get through for the users who want to use Conflux Network.
-Key KPIs to be achieved with the campaign: 5 million+ views on content related to Conflux Network and 10 million+ impressions of the entire campaign.
-We are also looking to get a huge number of users for Conflux Network.
Project Details:
-
High-level technical approach, product flow & architecture (along with a diagram).: NA
-
Any mockup designs of user-facing components.:
Video formats:
Daily Crypto News
Review videos
Interviews with core committee members
New updates videos
Explainers
Tutorial & use cases videos -
Overview of the technology stack being used, including API specifications, and documentation of core components.:
Channels for distribution:
YouTube 52,900+ subscribers | https://www.youtube.com/c/Finstreet/videos
DailyHunt Josh 4,93,300 followers | https://share.myjosh.in/profile/a1d3a003-0db0-41ed-abfc-fe28e6b76a7a
MX Takatak 1,27,400 followers | https://usr.mxtakatak.com/vQZT/2d9f74c2
Trell 4,61,251 followers | https://trell.co/@Finstreet
Rizzle 11,700 followers | https://rizzle.tv/u/finstreet
More than 1.2M+ people in the crypto and blockchain interested community.
Key Facts:
-1.2M+ followers altogether
-10 million-plus monthly views on all platforms
-5.4 million impressions per month on YouTube
-Verified profiles on all the short video platforms
-100% organic traffic
-80% month on month growth
-We are the Biggest Crypto niche influencer providing educational content in Hindi and English
-Targeting niche Indian audience
-
Ecosystem fit: How can the project benefit Conflux Network’s ecosystem?
The campaign will :
-Educate people about Conflux Network and its use cases with tutorials on the platform.
-Create better and relevant reach in India and other Hindi-speaking nations.
-Create Brand awareness among the Indian crypto community.
-Detailed introduction of the project.
-Regular coverage on any new product/update launch with the partnership of Conflux Network.
-Help in creating strong brand recall value among the blockchain and crypto community.
-Regular updates about Conflux Network to the Indian community.
Team:
-
Name of team members, and their roles and responsibilities.:
We are a team of more than 20 members in 2 different groups.
Team 1 - Business Development Team
Team 2 - Content Team -
Team members/emails/social media handles/Github.:
Emails - [email protected], [email protected]
Github - https://www.github.com/vinayakkalra -
Provide the name and registered address of the legal entity that will be delivering the project.:
Finstreet having its office at 2nd-floor, Plot no. 57, Industrial Area Phase I, Chandigarh, 160001 -
Team’s relevant experience.:
Results of our recent collaborations:
-We were able to garner more than 10 million+ impressions for WazirX in the last 6 months.
-We are able to get 780+ signups over Huobi Global with our campaign in just 3 months.
Here are the links:
https://www.youtube.com/watch?v=nv4pBtH4yWQ
https://www.youtube.com/watch?v=UjpVeDhEwoU&t=9s
https://www.youtube.com/watch?v=gO2BhOVG3H4
Along with this, we have partnered with Balancer, Bancor, AAVE, Zcash, Huobi Global, Polygon(Matic), OMG, FTX, Deribit, PlotX, Polymarket & more such projects.
- Team’s Github code repositories. : NA
Development Roadmap:
-
Specification of the software or deliverable (will be used to confirm milestones have been reached).
Finstreet is offering the following to kick start its campaign for Conflux Network:
-3 Product Tutorial Videos showing the growing Protocol Ecosystem through Conflux Network, with explaining all the EVM-compatible environment, cross-chain asset protocol, etc. (each tutorial video published each month, i.e., 13 = 3 months)
-1 Product Review Video showing all the merits of Conflux Network over other Derivative Trading Platforms (review video published in 2nd month)
-5 Dedicated news updates (Biweekly basis)
-Banners for 3 months in all the videos with best use cases (approx in 300+ videos on Finstreet channel)
-10 short videos each posted on all 4 short video platforms (104 = 40 videos) to create a buzz around Conflux Network (13 or 14 videos published each month).
-Interview with the people behind Conflux Network.
-10 webinar series held in technical clubs of top Engineering/Management Colleges with Conflux Network branding to attract developers onto Conflux Network (3 or 4 webinars held each month).
We want to start our campaign by creating a buzz around Conflux Network through short videos on our short video platforms. Then, we will start our YouTube campaign with Product Tutorial videos. Then we have a Product review Video showing all the merits of Decentralized Staking through Conflux Network. Then we will start the webinar campaigns to attract developers from the top engineering colleges/universities of India. Post all these, we will be hosting an interview with the Developer Community behind Conflux Network.
-
Requested funding, milestone duration, and number of full time employees on each milestone.
Funds from the grant will be used in the following activities-
A) HR cost which includes the following people:
-Video Anchors
-Graphic designers
-Campaign Manager (Content architecture, quarterly reports, ticket resolution)
-Video editors
-Content writers
-Social media managers
-Digital marketers
B) Setup cost
-Studio setup (Camera, Lighting, mic, green screen setup, etc.)
-Infrastructure cost.
-Miscellaneous expenses
Budget: We are looking for a total grant of $8,800.
Tranch 1: Our request is $4000 upfront.
Tranch 2: Rest $4800 after one tutorial, one review & 3 short videos published on respective platforms.
The track of all the content will be updated regularly for the team in the content calendar (excel sheet), that we will be sharing before starting the campaign.
-
Number of days, and cost per day. : NA
-
Total estimated duration and cost of the whole project.: Total estimated duration of this campaign would be 2 months. The cost of the whole project would be $8,800.
Long Term Vision What is the team’s long-term vision for the project?
We would be investing in our resources to create the best quality contents which would become long-term digital assets for Conflux Network. These contents will bring a proper education for Conflux Network particularly, so people who are willing to start investing would know every technical aspect of Conflux Network. They would know how to use Conflux Network properly. This exclusive content for Conflux Network will be in Top positions (for the finalized keywords by our research team) within the next 2-3 months organically as per our previous results.
Community Engagement:
We have our community on popular Indian short video platforms with more than 1.2Million+ following (verified profiles, stats & platforms links in the deck shared)
-
We have our educational course community (listed on Finstreet.in ) on WhatsApp groups (4 groups 1000+ members)
-
We have our community on weekly e-mail newsletters (4500+ subscribers)
-
We have our community on Telegram channels ( 2 channels, 3000+ members)
-
And on YouTube where we are creating 5.8 Million impressions Monthly with around 52,900 subscribers.
Delivery Requirements: NA
Other: Through this whole campaign, we would rank Conflux Network at the top of the YouTube search engine platform with the proper keywords and meta descriptions, we will use some specific keywords into this which will be very similar to Conflux Network & we will keep this content title with a different topic like top crypto blockchain platforms/top crypto derivatives platform. The topics would be decided after doing proper research by the team, we would put these meta keywords in the contents, so people will get to see the educational video series on top by just searching those keywords.