Project Overview
KazePay is a Web3 payment infrastructure project focused on bridging on-chain assets with real-world financial utility. Through products and infrastructure related to crypto cards, cross-border payments, crypto-to-fiat conversion, and Web3 payment tooling, KazePay helps users and partners move digital assets into practical spending scenarios.
Through this grant, KazePay proposes to integrate Conflux eSpace as a supported blockchain funding rail within its payment infrastructure. This will allow supported assets on Conflux eSpace to be used for wallet-to-card funding and related real-world payment flows, creating a direct bridge between on-chain liquidity and consumer payment utility.
KazePay has been operating for approximately four years and has built real-world experience in payment infrastructure, digital asset utility, and cross-border financial use cases. This gives the project a strong execution foundation for delivering a production-oriented Conflux integration rather than a purely experimental proof of concept.
Problem Statement
Within many blockchain ecosystems, including technically strong networks, there is often a utility gap between holding assets on-chain and actually using those assets in real-world financial scenarios. Users may be able to trade, bridge, or hold assets, but they still lack efficient infrastructure to convert ecosystem activity into practical, repeatable spending behavior.
For Conflux, this creates a strong opportunity. While Conflux eSpace is technically well-suited for payment infrastructure due to its EVM compatibility and developer accessibility, there remains room for more real-world payment integrations that can turn ecosystem participation into everyday utility.
Proposed Solution
KazePay will integrate Conflux eSpace into its payment infrastructure as a supported chain for funding payment products. The initial implementation will focus on enabling supported Conflux-based assets to flow into KazePay’s infrastructure and be used in real-world spend scenarios, including card-related funding use cases.
This solution addresses a practical need in the Conflux ecosystem by:
• turning on-chain assets into usable payment value,
• increasing recurring transaction behavior beyond speculative trading,
• creating a reference point for additional PayFi and consumer-finance applications to build on Conflux,
• and demonstrating how Conflux can serve as a rail for real-world financial activity.
Alignment with Conflux Network
This project is strongly aligned with the Conflux vision because it focuses on practical blockchain adoption rather than purely speculative use cases. KazePay’s emphasis on stablecoin utility, cross-border payments, and real-world digital asset spending fits naturally with a network seeking to expand ecosystem usability and transaction activity.
Rather than building another isolated wallet or trading interface, KazePay is building the last-mile utility layer that helps convert ecosystem participation into real financial usage.
Benefit to the Conflux Ecosystem
This integration will benefit the Conflux ecosystem in several important ways:
• It introduces a practical PayFi use case for Conflux eSpace.
• It expands the real-world utility of assets held on Conflux.
• It creates stronger conditions for recurring on-chain transactions driven by funding and spending behavior.
• It demonstrates that Conflux can support production-oriented payment infrastructure, not only DeFi and trading applications.
• It provides a live infrastructure example that can attract more builders interested in payment products, embedded finance, stablecoin utility, wallet services, and merchant-facing tools.
Economic Benefit
The economic impact of this integration is expected to include:
• growth in on-chain funding volume routed through Conflux eSpace,
• increased transaction count from top-ups and recurring user activity,
• more retained liquidity and asset movement on-chain,
• and stronger ecosystem credibility around real-world utility.
Unlike one-off campaigns, payment infrastructure can generate recurring user behavior over time, making it a stronger long-term source of transaction activity.
Competitive Edge
KazePay’s competitive edge is that it is not simply another wallet or DeFi frontend. It is focused on production-oriented payment infrastructure that connects digital assets with real-world spending.
Its differentiators include:
• practical payment and card-linked use cases,
• real consumer and partner utility,
• multi-rail payment infrastructure thinking,
• ecosystem expansion potential beyond a single campaign,
• and a clear path from on-chain assets to real-world spend behavior.
Project Links
• Website: https://kazepay.com/
• Product / DApp: https://app.kazepay.com/
• X / Twitter: https://x.com/kazepay_en
• Telegram / Community: https://t.me/kazepayofficial
• Github: https://github.com/kazepay
Conflux eSpace Grant Recipient Wallet Address
0xEcBD60F26C4f83c9050442040015A6bA3150e758
Are you an incorporated startup?
Yes. KazePay operates through INFI TECH INC LIMITED, a Hong Kong incorporated company established on 25 June 2023.
Technical Introduction
Functional Goals
The functional goal of this system is to enable Conflux eSpace to become a supported funding rail within KazePay’s payment infrastructure, allowing users and partners to fund payment products with supported on-chain assets from Conflux and convert those assets into real-world payment utility.
Background and Reason for Development
The project is being developed because blockchain adoption still faces a major infrastructure gap: users can hold digital assets, but many ecosystems still do not provide mature pathways for those assets to be used in daily spending flows.
KazePay is addressing this gap by building a payment utility layer that connects on-chain asset flows to actual user spending behavior. This is especially relevant for stablecoins and payment-focused users, where accessibility, usability, and recurring transactions matter more than isolated DeFi interactions.
Existing Solutions and Feasibility Study
Most existing solutions in the market fall into one of three categories:
1. wallets that support asset storage and transfer but do not create real payment utility,
2. conversion tools that stop at on-ramp or off-ramp without enabling ongoing spending,
3. or payment products that are not well integrated with emerging blockchain ecosystems.
KazePay’s proposed solution is feasible because:
• it already operates in crypto payment and card-related infrastructure,
• the team has practical experience in cross-border payment and digital asset use cases,
• the scope of this grant focuses on a realistic integration milestone rather than a full ecosystem rebuild,
• and the project can be implemented in a modular way and measured through concrete milestones over a 12-month period.
Purpose of the System
The purpose of the system is to create a production-ready payment utility layer on top of Conflux eSpace, enabling supported on-chain assets to flow into real financial use cases and increasing the practical value of participation in the Conflux ecosystem.
Scope of the System
The scope of the proposed grant work includes:
• Conflux eSpace chain integration
• support for deposit recognition and reconciliation
• user-facing funding flow for supported Conflux-based assets
• backend logic for account mapping and transaction monitoring
• operational monitoring and reporting
• public launch and ecosystem activation
• performance-based cashback incentives tied to eligible Conflux-funded payment activity
Out of scope for the initial phase:
• Core Space native support beyond eSpace
• full merchant acquiring stack directly on Conflux in phase one
• extensive third-party SDK distribution in the first release cycle
Objectives and Success Criteria
The main objectives are:
• successfully integrate Conflux eSpace into KazePay infrastructure,
• launch user-facing support for Conflux-based funding,
• create measurable on-chain transaction activity,
• establish a practical payment use case within the Conflux ecosystem,
• and drive recurring usage through sustained ecosystem activation across a 12-month period.
Success will be measured by:
• successful testnet and mainnet integration,
• live support for Conflux eSpace funding,
• public launch announcement,
• number of funded users / accounts,
• transaction count,
• cumulative funding volume routed through Conflux,
• and repeat funding behavior over time. 3. Technical Proposal
Functional Overview
The main objectives are:
• successfully integrate Conflux eSpace into KazePay infrastructure,
• launch user-facing support for Conflux-based funding,
• create measurable on-chain transaction activity,
• establish a practical payment use case within the Conflux ecosystem,
• and drive recurring usage through sustained ecosystem activation across a 12-month period.
Success will be measured by:
• successful testnet and mainnet integration,
• live support for Conflux eSpace funding,
• public launch announcement,
• number of funded users / accounts,
• transaction count,
• cumulative funding volume routed through Conflux,
• and repeat funding behavior over time.
Core Functional Aspects
-
Conflux eSpace Network Support
Add Conflux eSpace as a supported blockchain network inside KazePay infrastructure. -
Deposit Monitoring
Detect and validate incoming on-chain deposits on Conflux eSpace. -
Reconciliation Engine
Match validated deposits to the relevant user or partner funding account. -
Asset Mapping
Support designated assets on Conflux eSpace in line with KazePay’s payment flow architecture. -
Funding Flow Activation
Enable confirmed Conflux-based deposits to be used within KazePay payment products. -
Reporting and Analytics
Track adoption, funding count, transaction count, funded users, cumulative volume, and repeat usage behavior. -
Performance-Based Cashback Logic
Support a reward mechanism in which eligible users who fund via Conflux eSpace and complete qualifying payment activity may receive CFX-denominated cashback incentives.
Legal / Licensing Aspects
KazePay will implement this integration under its existing operational and compliance framework. Any payment, custody, or card-related functions that involve regulated service providers will continue to be handled under the relevant legal and operational entities and partner structures already used by the business.
The grant-funded work is focused on ecosystem enablement and technical integration. KazePay will maintain appropriate internal compliance, operational controls, and transaction monitoring procedures for supported funding activity.
Non-Functional Overview
Usability
The integration will be designed to minimize friction for users already familiar with common EVM-based workflows and wallet behavior. User-facing flows will prioritize clarity in network selection, funding instructions, and deposit status visibility.
Reliability
The system will include:
• confirmation thresholds,
• transaction monitoring,
• reconciliation checks,
• operational alerting for deposit failures or mismatches,
• and internal monitoring to support issue detection and resolution.
Performance
The system is intended for repeated payment-related interactions, where cost efficiency, confirmation visibility, and stable funding flow execution are important. The architecture will be designed to support these recurring use cases reliably.
Implementation
Implementation will include:
• RPC / node integration,
• backend transaction indexing or monitoring,
• funding path support in the product interface,
• QA testing,
• mainnet rollout,
• and reporting tools for post-launch tracking.
User Interface
The UI will display:
• Conflux eSpace as a supported network,
• supported funding asset instructions,
• deposit tracking / status messaging,
• and confirmation handling for the user funding process.
Total Budget
Grant Size Requested
50,000 USDT0 + 15,000 USDT0 equivalent in CFX-denominated ecosystem incentive support
Additional Matching Incentive Commitment
In addition to the requested grant, KazePay is prepared to deploy an additional performance-based incentive pool of up to 15,000 USDT0 equivalent in CFX-denominated cashback rewards, tied to eligible Conflux-funded payment activity during the execution period.
Budget Justification
The proposed support package is designed to fund both the technical integration of Conflux eSpace into KazePay’s payment infrastructure and the ecosystem activation mechanisms required to drive sustained real-world adoption over a 12-month execution period.
KazePay is requesting two forms of support:
• 50,000 USDT0 in cash grant funding for technical integration, launch execution, growth operations, and ecosystem activation
• 15,000 USDT0 equivalent in CFX-denominated user incentive support to be distributed as performance-based cashback rewards tied to eligible Conflux-funded payment activity
This structure reflects the practical needs of payment infrastructure adoption. A technically completed integration alone is not sufficient to generate meaningful ecosystem results. User onboarding, search discoverability, traffic acquisition, incentive design, and repeat funding behavior must be activated in parallel with product rollout.
In KazePay’s rollout plan, ecosystem growth activities such as paid acquisition, SEO, AI SEO, and user education begin during the production launch phase rather than only after launch. Likewise, CFX-denominated incentives are designed to be deployed in stages to reward real usage, not passive participation.
Budget Breakdown
A. IT / Product Integration — total 25,000 USDT0
-
Backend Integration and Chain Support Development — 12,000 USDT0
• Conflux eSpace network integration
• deposit monitoring logic
• reconciliation and transaction handling
• internal accounting flow adjustments -
Frontend / Product Integration — 5,000 USDT0
• funding flow UI updates
• supported-chain display and user instructions
• transaction-state and funding status UX improvements -
QA, Security Review, and Operational Testing — 8,000 USDT0
• internal QA
• transaction edge-case testing
• launch readiness validation
• monitoring and alerting setup
B. Ecosystem Growth / Adoption Operations — total 25,000 USDT0
- Ecosystem Launch, SEO, AI SEO, and Growth Activation — 25,000 USDT0
• public launch materials and campaign assets
• ecosystem-facing integration documentation
• post-launch reporting and adoption updates
• paid acquisition and digital marketing support
• online SEO to improve discoverability of Conflux-related payment and utility use cases
• AI SEO / AI search optimization to increase visibility of Conflux payment utility in AI-driven discovery environments
• community education and onboarding efforts
• ecosystem activation tied to measurable user growth and transaction behavior
C. Performance-Based User Incentive Pool — 15,000 USDT0 equivalent in CFX
- CFX Cashback Reward Allocation — 15,000 USDT0 equivalent
• Milestone 2: 5,000 USDT0 equivalent in CFX rewards
• Milestone 3: 5,000 USDT0 equivalent in CFX rewards
• Milestone 4: 5,000 USDT0 equivalent in CFX rewards
These CFX-denominated rewards will be distributed as performance-based cashback incentives to users who complete eligible Conflux-funded payment activity, such as funding through Conflux eSpace and completing qualifying card spending.
Why This Budget Is Justified
This proposal is not structured as a one-time launch campaign. It is a 12-month payment utility rollout designed to create recurring on-chain activity and sustained ecosystem participation.
The cash grant supports the technical and operational execution required to integrate and launch Conflux eSpace within KazePay’s infrastructure. The CFX-denominated incentive pool is designed to accelerate measurable user adoption by rewarding actual transaction behavior rather than passive wallet signups.
This structure ensures that:
• technical delivery is properly funded,
• ecosystem activation begins early enough to support launch,
• and user incentives are tied directly to real funding and spending activity on Conflux.
Development Roadmap
Milestone 1: Technical Integration Foundation
Timeline: Months 1–3
Funding Requested: 15,000 USDT0
Deliverables:
• Conflux eSpace network integration into KazePay’s funding infrastructure
• supported asset and funding flow specification
• backend deposit monitoring and reconciliation implementation
• internal test environment setup
• transaction tracking and operational monitoring framework
Verifiable KPIs:
• at least 50 successful internal test deposits
• at least 200 successful end-to-end test transactions
• deposit recognition accuracy of 99%+
• internal monitoring and reconciliation framework operational
Success Criteria:
• successful detection and reconciliation of Conflux eSpace test transactions
• internal technical specification completed
• backend funding flow approved for production rollout
Milestone 2: Production Launch, Paid Acquisition, and Initial CFX Cashback Activation
Timeline: Months 4–6
Funding Requested: 20,000 USDT0
plus 5,000 USDT0 equivalent in CFX rewards
Deliverables:
• production-ready Conflux eSpace funding path
• user-facing funding flow integration
• frontend support for Conflux-based top-up flow
• launch materials and user education content
• initial public launch announcement
• paid acquisition campaigns and growth operations launched
• SEO and AI SEO implementation initiated
• first phase of performance-based CFX cashback rewards activated
Verifiable KPIs:
• at least 300 funded user accounts
• at least 1,000 on-chain funding transactions
• at least 100,000 USDT0 equivalent cumulative Conflux funding volume
• funding completion rate of 95%+
• at least 100 eligible cashback reward recipients
Success Criteria:
• live Conflux funding support in production
• measurable early-stage user adoption
• growth operations running in parallel with product launch
• first-stage cashback distribution tied to real Conflux-funded payment activity
Milestone 3: Growth Scale-Up, SEO / AI SEO Expansion, and Second CFX Cashback Phase
Timeline: Months 7–9
Funding Requested: 15,000 USDT0
plus 5,000 USDT0 equivalent in CFX rewards
Deliverables:
• expansion of paid acquisition and ecosystem growth campaigns
• SEO content expansion for Conflux payment utility and discoverability
• broader AI SEO optimization in AI-assisted search and recommendation environments
• ecosystem-facing educational materials and onboarding campaigns
• growth reporting dashboard and campaign performance tracking
• second phase of performance-based CFX cashback rewards distributed
Verifiable KPIs:
• at least 800 funded users
• at least 2,500 on-chain funding transactions
• at least 250,000 USDT0 equivalent cumulative funding volume
• at least 300 eligible cashback reward recipients
• repeat funding rate of 25%+
Success Criteria:
• measurable improvement in user acquisition and repeat funding behavior
• visible discoverability growth for Conflux-related payment use cases
• second-stage cashback campaign successfully tied to real Conflux-funded payment activity
Milestone 4: Retention, Community Rewarding, and Year-End Ecosystem Impact
Timeline: Months 10–12
Funding Requested: 5,000 USDT0 equivalent in CFX rewards only
Deliverables:
• final phase of CFX cashback rewards for retained and active users
• community education focused on Conflux payment utility and real-world use cases
• year-end ecosystem impact report
• public performance update summarizing adoption and transaction results
• recommendations for next-stage Conflux ecosystem expansion through KazePay
Verifiable KPIs:
• at least 1,500 funded user accounts
• at least 5,000 on-chain funding transactions
• at least 500,000 USDT0 equivalent cumulative Conflux funding volume
• at least 35% repeat funding rate
• at least 1 public ecosystem impact report published
Success Criteria:
• sustained user activity beyond the initial launch period
• measurable year-long ecosystem contribution to Conflux payment utility
• final incentive distribution tied to real user retention and repeat payment behavior
Total Support Allocation Across Milestones
• Milestone 1: 15,000 USDT0
• Milestone 2: 20,000 USDT0 + 5,000 USDT0 equivalent in CFX rewards
• Milestone 3: 15,000 USDT0 + 5,000 USDT0 equivalent in CFX rewards
• Milestone 4: 5,000 USDT0 equivalent in CFX rewards only
Total Requested Support
• Cash Grant: 50,000 USDT0
• CFX Incentive Support: 15,000 USDT0 equivalent
• Total Support Package: 65,000 USDT0 equivalent
Team
Ben Choong
Role: Founder / Group CEO
Responsibilities: Overall strategy, ecosystem partnerships, fundraising, product direction, and group-level execution across KazePay’s payment infrastructure expansion.
Relevant Experience: Ben Choong is an entrepreneur in financial technology with over a decade of experience in digital payments, cross-border transactions, and compliance-driven financial services. His CV lists current leadership roles including Founder & Group CEO of Kazefi Limited, Founder & CEO of Metabank Inc., and Director of Infi Tech Inc Ltd. His background also includes CEO and regional leadership roles in fintech-related companies, along with AML/CFT training from Asian Banking School and executive fintech training from the University of Malaya.
GitHub: N/A
Social: https://linktr.ee/web3benchoong
Jeff Tan
Role: Co-Founder / Head of Digital Marketing
Responsibilities: AI-powered SEO, organic acquisition, funnel strategy, search architecture, digital growth systems, and user acquisition strategy for Conflux-related payment adoption.
Relevant Experience: Jeff Tan has over two decades of leadership across Web2 digital ecosystems, including eCommerce, SEO, funnel engineering, and affiliate systems. His CV states that he entered Web3 through KazePay in 2023 and now leads AI-powered SEO, digital marketing, organic acquisition, and funnel strategy for KazePay and KazeFi. He also founded Mobius and Blect Solution, where he built performance-focused eCommerce, SEO, affiliate, and web infrastructure systems. His background is especially relevant to the proposal’s SEO, AI SEO, discoverability, and digital onboarding components.
GitHub: N/A
Social: https://www.linkedin.com/in/jeff-tan-b89a97318/
Jefferson Law
Role: Co-Founder / Head of B2B Partnerships & Branding
Responsibilities: B2B acquisition strategy, enterprise sales, partner-facing product communication, branding direction, campaign messaging, and ecosystem activation planning.
Relevant Experience: Jefferson Law is a creative director and brand consultant with more than 20 years of experience across FMCG, retail, lifestyle, and corporate sectors. His resume shows that he currently serves as Co-Founder & Head of B2B Partnerships & Branding at both KazeFi and KazePay, where he leads B2B acquisition strategy, enterprise sales pitches, whitelabel crypto card positioning, product walkthroughs, partner communication, and brand alignment. He also founded and led creative agencies focused on campaign strategy, integrated marketing, nationwide activations, and brand development. This background is especially relevant to offline activation, partner education, brand positioning, and ecosystem-facing communication.
GitHub: N/A
Social: https://x.com/jsslakilaw
Mike Jiang
Role: CTO
Responsibilities: System architecture, blockchain integration, payment framework engineering, backend design, smart contract development, and technical implementation oversight.
Relevant Experience: Mike Jiang has 15 years of technical development experience in fintech and has led architecture design and system R&D for large-scale systems at nearly 20 banks, including China Construction Bank, Bank of Communications, Shanghai Pudong Development Bank, China Guangfa Bank, and Xiamen Bank. His resume also states 10 years of technical research and development in Web3, including BTC and Filecoin mining systems, quantitative trading platform R&D, smart contract development, and architecture design for the KazePay Web3 payment system framework. He currently serves as CTO of Kazefi Limited, Metabank Inc., and Infi Tech Inc Ltd. His background is highly relevant to the Conflux eSpace integration, transaction monitoring, payment infrastructure architecture, and technical delivery of this grant.
GitHub: N/A
Social: N/A
Core Team Support
In addition to the named leadership team, the project will be supported by internal product, engineering, operations, compliance, and partner-enablement resources responsible for chain integration, transaction monitoring, launch execution, performance tracking, and ecosystem reporting.
Terms of Use
I agree to all of the following terms of use in applying to a Conflux Ecosystem Grant
• I have read and understood the Conflux Grants Ecosystem Overview
• I have read about and understood that the Conflux Technical Grants are subject to a No-Sale rule
• I agree to provide KYC information to the Conflux Foundation for the sake of overall ecosystem security
• I understand that I will be required to follow public grant reporting requirements